Don’t Make The Purchase Too Hard
November 23, 2008
Some folks just don’t get the very essence of e-commerce.
Make it as easy as possible for the customer to buy, not as hard as possible.
Today I discovered and wanted to buy a sticker to put on my mail box, to stop junk mail from being delivered.
Here’s the shopping cart.
So far so good.
Then they wanted me to fill out this form for a $1.00 purchase.
Needless to say, they lost my $1.00.
It’s easier to write my own sticker.
